Paris is the set
The Louvre, the Opéra Garnier, the Palais-Royal, Montmartre… the whole city is our hand-painted backdrop.
Around 1850, Charles Reutlinger opened a portrait studio on Boulevard Montmartre and went on to photograph Sarah Bernhardt, La Belle Otero and Cléo de Mérode. More than 170 years later, we are bringing the name back to life.
In preparation · Opening soon in ParisChapter I · History
Barely a decade after photography was invented, Charles Reutlinger opened his own studio in Paris. Hand-painted backdrops, colonnades, light composed as if for the theatre: every portrait was a performance. All of Paris wanted to sit for him — Sarah Bernhardt first, then the queens of Parisian nightlife: Cléo de Mérode, Liane de Pougy, La Belle Otero, and later Mata Hari.
Charles Reutlinger opens a portrait studio in Paris, later settling at 21 Boulevard Montmartre.
The studio wins first prize at the Paris Exposition Universelle.
His brother Émile takes over and carries the family's portrait art forward.
The third generation, Léopold-Émile, arrives: Belle Époque stars flock to the studio, and its postcards travel all over Europe — “viral” long before the internet.
Two Parisians decide to give the Reutlinger name a new life.
From the collections of the Musée d'Orsay, Paris
The studio was never just four walls, but a promise: to walk out different from the way you walked in.
Chapter II · Revival
Yesterday, the people walking into Studio Reutlinger were actresses and the queens of Parisian nightlife. Today, it's you — travelling from all over the world to Paris, hoping to capture yourself at your most beautiful. We want to bring that spirit of the staged portrait back to the streets and salons of Paris, reimagined for today.
The Louvre, the Opéra Garnier, the Palais-Royal, Montmartre… the whole city is our hand-painted backdrop.
Costume, hair and make-up, posing and light — we direct it all. You simply enjoy the moment of being seen.
A team that speaks your language, transparent prices, a clear process and a plan B for rainy days. On holiday, photos should be the last thing you worry about.
We are Mathieu and François. We live in the very neighbourhood where Reutlinger once worked, and we love Parisian culture and photography. The project is still taking shape: before we open our doors, we want to hear from you.
Chapter III · The experience
We are refining six costume worlds, staged both in period studio sets and at Paris landmarks. Which one we launch first is up to your vote.
La ParisienneLa Parisienne
Today's Parisian elegance: trench coat, beret, little black dress. Photographed “naturally” at a corner café or along the Seine, like a true Parisienne.
Robe EmpireRobe Empire
High-waisted, flowing and classical — the Napoleonic gown tells the story of historic Paris without feeling like fancy dress. Pose “inside the painting”, in front of a canvas from the same era.
Hanfu · MamianqunHanfu · Mamianqun
Wear a hanfu or a mamianqun through Paris: Eastern elegance meets Haussmann architecture. A statement of cultural pride that never fails to turn heads.
Belle ÉpoqueParis, circa 1900
Lace high collars, the S-bend silhouette, wide feathered hats and lace parasols — Paris around 1900, the very golden age of the Reutlinger studio. Step back into the Art Nouveau streets and the opera house.
Années follesAnnées folles
Long pearls, beaded fringe dresses, finger waves and feather headbands — the freedom and modernity of Jazz Age Paris. Captured in an Art Deco bar or on the Champs-Élysées at night.
Baroque & RococoLouis XIV · Marie-Antoinette
Panniers, silk, lace cuffs and a painted fan: the court splendour of Louis XIV and Marie-Antoinette. Be the lady of Versailles among gilded mirrors and formal French gardens.
These concepts are still in development — formats and prices will be shaped by the survey results.
Chapter IV · Survey
This survey takes about 3–4 minutes and is almost all multiple choice. Your answers will directly decide the costumes, places, formats and prices we launch with.
Your answers are in. You're now part of the Reutlinger revival.
Scan the QR code at the bottom of the page to follow us on Xiaohongshu (RED) — something beautiful is about to be unveiled.